Private label frame and customized lens packages priced to increase your practice revenue.
In a world where patients have endless eyewear options, branding your practice isn’t just an advantage—it’s a necessity. Independent optometrists and opticians have a unique opportunity to build their brand with private label frames, sunglasses, and lenses. Instead of selling big-name brands that patients can find anywhere, you can offer exclusive collections that set your practice apart, increase profitability, and strengthen patient loyalty.
Could private label eyewear and lenses be the secret weapon your practice needs to outshine competitors?
Key Takeaways
Higher Profit Margins – You set your pricing while eliminating third-party brands and maintaining superior quality and style.
Exclusive Branding – Patients associate their eyewear with your practice—not a name they can find elsewhere.
Total Customization – Choose the styles, colors, and materials for your frame collection, paired with premium customized lens options tailored to your patients' RX and needs.
Stronger Patient Loyalty – Unique, high-quality eyewear builds trust and keeps patients returning.
Collaboration Between Ocean State Optical and Roya– Boost your brand recognition and strengthen your online presence with expert guidance, business strategy, staff training, and education.
The bottom line? Private label products put you in full control—from design to delivery, pricing to promotion. Patients will associate their eyewear with your practice—not a mass-market label.
The Power of Branding: Private Label Frames and Lenses
Most private label programs focus only on frames, but true differentiation comes from offering a full private label collection—frames and lenses.
Pairing private label frames with exclusive lenses takes your practice to the next level, offering patients a fully customized eyewear experience. From progressives and blue-light protection to unique sun lenses and premium low-smudge anti-reflective coatings, high-quality private label lenses cater to every lifestyle. Custom-branded lenses reinforce your practice’s value, ensuring a seamless and personalized journey from frame selection to final prescription.
Unlike widely available brands, private label eyewear prevents direct price comparisons online, keeping patients focused on your superior quality and service. This exclusivity strengthens customer loyalty, enhances your brand identity, and allows you to control pricing and profitability—free from online competition.
Maximize Revenue with Private Label Eyewear
Private label eyewear goes beyond enhancing your brand—they unlock new revenue opportunities. Offering exclusive eyewear collections allows optometrists and opticians to tap into the growing demand for unique, stylish frames, driving sales and boosting profitability.
Private label frames and lenses gives you full control over pricing, branding, and product positioning. Direct sourcing eliminates middlemen, increasing profit margins while allowing you to offer competitive pricing to your customers. This flexibility lets you tailor your offerings to meet patient preferences, enhancing their experience and reinforcing brand loyalty.
Elevate Your Brand
In the optical industry, a strong brand image is essential. Private label frames and lenses offer a unique opportunity to distinguish your practice with high-quality materials and modern designs. A well-crafted eyewear collection enhances your brand’s value, attracting new customers while fostering loyalty among existing ones who associate your practice with style and excellence.
Personalized branding takes this impact even further. Custom logos, custom lens engravings, and unique design elements ensure your eyewear is instantly recognizable and memorable. These thoughtful touches create a lasting impression, reinforcing your brand’s presence in a competitive market.
Quality Control & Brand Reputation
A strong brand thrives on trust, and trust is built on consistent product quality. Partnering with an optical lab that offers in-house production, strict quality control, and no outsourcing guarantees reliable turnaround times and durable eyewear. Working with an optical lab that has developed customized proven methods with private label lenses to strengthen your brand, ensuring that your patients receive premium-quality lenses tailored to their needs. This commitment to quality translates into higher patient satisfaction and long-term brand loyalty.
Precision manufacturing and cutting-edge lens technology are essential to delivering eyewear that not only looks great but also enhances vision. By working with industry experts dedicated to innovation, you can provide patients with eyewear that reflects both craftsmanship and performance.
Partnership Announcement: Roya.com & Ocean State Optical
We're thrilled to announce an exciting partnership between Roya.com and Renee Wheelock, Industry Expert Consultant and National Sales Director of Ocean State Optical. This collaboration is designed to transform optical brands by providing the tools, expertise, and support needed to elevate brand identity and grow your practice.
By combining high-quality private label lenses and frames with exclusive marketing and business resources, this partnership empowers optometrists and opticians to enhance profitability and stand out in a competitive market.
How can SEO services boost the visibility of my optical brand online?
A strong online presence is essential for attracting new customers. Customized SEO strategies improve your search engine rankings, drive website traffic, and ensure your brand reaches the right audience. With expert optimization, your brand stays competitive and visible in the digital marketplace.
By partnering with industry leaders like Roya.com and Ocean State Optical, you gain access to exclusive resources that drive growth and success. Explore how private label eyewear can revolutionize your practice and help you stand out in the optical industry.
Ready to elevate your optical business?
Connect with Renee Wheelock today to strengthen your practice branding and start your private label journey. “See” how we can set your practice apart.