If you’re a local practice owner, it’s time to talk about something that often gets pushed to the back burner: your online business listings. Trust us, we know, it sounds like a hassle, but cleaning up your online listings is a crucial step to getting more eyes on your business and making it easier for new customers to discover your practice.
Why Bother?
Google Loves Accuracy: When your listings are consistent and accurate, Google rewards you with better local search rankings.
Patients Hate Confusion: Make it easy for people to find and contact you by keeping your listings up-to-date and accurate. It's just good customer service, folks!
Look Like a Pro: Inconsistent listings make your practice look unorganized. We know these incorrect listings aren’t your fault, but they give off the wrong impression. Clean up your act and show the world you're a pro!
Step 1: Claim The Big Listings First
Search for your business on Google My Business, Yelp, and Bing Places.
Claim each listing and follow the platform’s instructions to verify your information and claim ownership.
Step 2: Audit Time!
Check each listing for errors–a scavenger hunt, but less fun.
Look for mistakes in:
Business name
Address
Phone number
Hours of operation
Categories, labels, services, and keywords
Step 3: Update and Optimize
Update each listing with accurate and consistent info.
Add some fancy photos and videos to show off your business.
Use relevant keywords to help search engines understand what you specialize in.
Step 4: Keep it Fresh
Regularly check your listings for errors. It's like a quick digital health check!
Respond to customer reviews and feedback. Remember, it’s like having a public conversation with your customers!
Update your listings when your business changes. It's like keeping your digital resume current!
Step 5: Rinse & Repeat With Smaller Listings
Utilize tools like Moz Local to scan and update your listings across multiple smaller online directories. It's like a digital listings assistant!
Wrap-Up
Cleaning up your online business listings is like giving your business a digital facelift. It's easy, it's important, and it'll make you look like a pro! So, take the time to get your online act together and watch your business thrive from there.
