Known for its iconic square image display, Instagram has shaped how we curate and crop photos since 2010. However, you may have noticed that your profile looks a little different these days, and that’s because Instagram introduced a tall grid layout for 2025.
Instagram has swapped its traditional square grid for a 4:5 aspect ratio. If you’re more focused on running a practice than graphic design, that 4:5 ratio simply means taller posts. The new vertical layout gives your profile a cleaner, more modern look.
As Adam Mosseri, head of Instagram, explained on Threads: "The goal is a simpler, cleaner place that maintains, and even increases creator control. We started with the tall grid because most photos and videos that are uploaded to Instagram at this point are vertical, and rectangles do a better job showing off those photos and videos."
So, what does this mean for your practice’s profile? Let’s take a closer look at how the new layout could impact your content strategy.
How to Optimize Your Practice’s Content for the Tall Grid
Shoot Vertical First
When you’re creating content, make sure your photos and videos are taller than they are wide. For example, when taking a photo with your phone, hold it upright (portrait mode) instead of sideways (landscape).
Vertical posts look better in Instagram’s new layout. So, whether you’re posting before-and-after photos of treatments, patient testimonials, or behind-the-scenes clips of your practice, make sure they are shot in portrait orientation for a seamless fit on your profile. This small change makes a big difference!
Use Custom Thumbnails
Your profile grid is the first thing potential patients see when they visit your Instagram page. With the new layout, you now have control over how your posts appear in the grid. If a post doesn’t look great in the preview, you can adjust the thumbnail to fit better.
To customize the thumbnail of a post, tap the three dots in the top-right corner of the post and select "adjust preview." This ensures each post on your profile looks cohesive, professional, and aligned with your branding.
Leverage Reels & Stories
Instagram is prioritizing short-form videos like Reels and Stories. These types of content are not only being promoted by Instagram's algorithm but also look even better in the new vertical grid layout. Make sure to incorporate engaging and informative videos into your content plan.
For instance, you can create Reels that showcase patient experiences, quick health tips, or a glimpse of daily life at your practice. These videos offer a more personal connection to your audience and can help you stand out on the platform.
Test Your Grid Layout
It’s important to periodically review your profile to ensure a cohesive, branded look. A well-organized, polished grid can showcase your practice in the best light. Take the time to scroll through your Instagram and check how your content flows visually.
If something feels off or doesn’t quite fit, consider making adjustments. A clean, cohesive Instagram profile can significantly impact how potential patients perceive your practice.
Ideal Instagram Post Sizes for 2025
To make the most of the new Instagram layout, it’s important to use the right dimensions for your content. Here are the recommended sizes for your Instagram posts:
Carousel Posts: 1080 x 1350 pixels (4:5)
Reels: 1080 x 1920 pixels (9:16)
Stories: 1080 x 1920 pixels (9:16)
Optimizing your content with the correct dimensions ensures your posts look polished and perform better in the updated layout.
Ready to Boost Your Practice’s Online Presence?
Instagram’s tall grid update emphasizes vertical content and gives businesses more control. For healthcare providers, this is a great opportunity to refine your profile and engage potential patients. Adapt your visuals, customize thumbnails, and dive into vertical video. With a few strategic tweaks, your Instagram profile can look better than ever!
At Roya.com, we help healthcare providers build strong digital presences. Whether through custom websites, engaging content, or tailored strategies, we’ve got your practice covered.
Book a demo today and let us help you elevate your online presence!
