Staying on top of your marketing can feel like a full-time job, but it doesn’t have to be overwhelming. We’re excited to roll out our new Automated Monthly Marketing Reports to make tracking your marketing performance a breeze. These reports give you a clear, easy-to-understand snapshot of how things are going, so you can see exactly what’s working and what needs a little tweak.
What is a Monthly Marketing Report?
A Monthly Marketing Report pulls together all the important data from your marketing efforts over the past month. It’s like a quick report card for your marketing, showing you how well your campaigns and website are doing.
Instead of long meetings, you get a simple, straightforward update that helps you make smart decisions fast.
Why Monthly Marketing Reports Are a Game Changer
Our Monthly Marketing Reports come with some awesome benefits:
Clear Insights: These reports break down your marketing performance in a way that’s easy to understand. You’ll get a clear picture of what’s working and where you might need to make changes.
Track Your Goals: See how your marketing goals are stacking up each month. Spot trends and changes quickly so you can adjust your strategies and stay on track.
Simple Evaluation: We gather data from all over and put it together in one easy-to-read report. Compare this month’s results with last month’s to see how things are really going.
See the Value: Check out the key numbers (KPIs) that show the value of your website and marketing efforts. This helps you understand the benefits of your Canvas® powered Roya.com site and your monthly marketing plans.
Stay Accountable: Transparent reporting means our team is always focused on meeting your needs and delivering results.
What’s Included in Your Report?
Our Monthly Marketing Reports cover key performance indicators including but not limited to:
Call Tracking: See how many calls and the quality of calls your campaigns are generating.
Web Leads: Track how many leads your website is bringing in.
Sessions: Monitor the number of times users visit your site. This shows how much traffic your site is getting.
Page Views: See how many times each page on your website is viewed. This helps you understand which pages are attracting the most attention.
Users: Track the number of unique visitors to your site. This metric shows how many different people are checking out your content.
Engagement: Measure how actively visitors interact with your site. This includes metrics like average session duration and pages per session, giving you insight into how engaging your content is.
Keywords: The keyword click summary is for organic keyword traffic only. This includes a breakdown of the top keywords driving organic traffic to your website.
If you don’t have certain services, they won’t appear in your report. Want to add more services? Connect with our friendly sales and marketing team today to explore how our services can boost your results and unlock additional reporting tools to summarize results for google search ads, google display ads or youtube ads. We're here to help you achieve your goals—schedule a call with us here and let’s get started!
How to Check Different Reporting Periods
To view reports for different time periods, log in to your Canvas Dashboard. It pulls data from Google Analytics, Google Search Console, Google Ads, Canvas®, and more, giving you a complete view.
How to Opt-In to Monthly Marketing Reports
Our clients are set up to receive Monthly Marketing Reports by default. If you need to make changes or add people to receive the reports, follow our simple guide or email us at support@roya.com and our team can make the necessary changes.
How to Make the Most of Your Marketing Report
To get the best results from your Monthly Marketing Reports, start by analyzing the data to understand what’s working. Look at revenue results from different marketing channels to see where you’re seeing the most success. This helps you identify which strategies are driving the best results.
Example: Attracting New Patients for Specialty Services
Let’s consider an independent optometry practice aiming to attract new patients for specialty services like orthokeratology (ortho-k) lenses.
For example, if your report shows that your ortho-k service page is attracting a lot of visitors but generating fewer calls than expected, this indicates an opportunity. You can:
Boost Call-to-Action: Make it easier for visitors to contact your practice by highlighting phone numbers and scheduling options more prominently on your service pages.
Enhance Content: Add compelling details, patient testimonials, and FAQs to the ortho-k page to engage visitors and encourage them to reach out.
Optimize Marketing Efforts: If you see that certain channels are bringing in more leads and calls, consider focusing more resources on those channels to maximize your impact.
By leveraging these insights from your Monthly Marketing Reports and utilizing our expert marketing services, you can make informed decisions about where to invest your efforts. This ensures you’re getting the most out of your marketing activities and successfully attracting new patients for your specialty services.
Ready to Enhance Your Marketing?
With Roya.com’s new Monthly Marketing Reports, you get clear, actionable insights without the hassle. Book a free demo today to find out how our reports can save you time and help you get the most from your marketing efforts.
Let us help you make smarter decisions and get better results with ease!
